Conservation is key to tourism
Leisure and tourism have become part of world culture and international economies. In Africa, and Namibia in particular, tourism is a strong contributor to GDP and has been on a positive trajectory for a number of years. It is also a key enabler for many communities and homes in Namibia. However, as this much needed sector of the economy continues to soar, if it is not managed and well-supported it could be destructive to the host communities and wider ecosystem. We at RMB with our solutionist thinking approach to business have therefore chosen to support a key challenge that threatens the very existence of the sector: Poaching, especially rhino poaching.
Purpose through partnership
RMB’s purpose to develop Namibia’s capital markets has led us to support the Save the Rhino Trust through sponsoring the Ride for Rhinos initiative. We believe that this initiative embodies our purpose. We have found that our actions together with our partners activate sustainable conservation of the Damaraland ecosystem and support the protection of rhinos that are under threat to poaching.
After five years of sponsoring the Ride for Rhinos initiative with our partners – Wilderness Safaris, CYMOT and Venture Media – we learnt that doing what is right through joint actions has unlocked numerous possibilities which we deem to be sustainable in wildlife conservation.
The Save the Rhino mission, which we back through Ride for Rhinos, boosts the demand for tourism to Namibia across the globe as tourists come and experience a rhino species that almost became extinct due to poaching. Accommodation facilities for tourists provide sustainable employment for locally recruited staff, which in turn supports their homes and dependents and creates multiple benefits in the communities.
Save the Rhino Trust
We contribute to the challenges faced by the men who dedicate their lives to keeping the rhinos safe. With our funding we ensure that they can carry out their work and call of duty in the long term. The more partnerships we have the more sustainable the mission becomes.
Impact on tourism
We understand that when demand for tourism to Namibia increases, further opportunities and economies of scale are unlocked. For example, Air Namibia which employs many people and creates many indirect jobs as tourists are ushered into the country, like the ripple effect on the tourism establishments that create employment for many people in the communities in which they operate.
RMB’s support for Save the Rhino through the Ride for Rhinos initiative creates sustainable solutions with our clients (now partners in the Ride for Rhinos initiative). Further, by supporting the Save the Rhino campaigns we also aid government efforts to curb poaching and market our unique Namibia tourism offering. Our small contributions that form part of the greater impact on Namibians who serve the tourism industry directly and indirectly ultimately affect the broader society.
And therefore, that’s why I Ride for Rhinos.