THIS IS NAMIBIA – Sharing Namibia’s extraordinary stories with the world.
How Venture Media aims to support the tourism industry’s recovery plan.
This may well be considered one of the most extraordinary years in recent history. The world is in lockdown and everyone is confused as to what will happen next. Where will we go from here? Namibia’s tourism sector has been especially hard hit by travel restrictions and the decimation of an entire industry. A tremendous blow that some will not recover from, a period of so much uncertainty that no one has any answers. A future unclear.
Nobody in the world can claim to know how to save tourism in the COVID reality. Or how the tourism machine will look and function in a post-COVID world. Will anything ever be the same as before?
One thing we do know, however: what has always made Namibia special as a destination will not simply disappear. Our vast landscapes, friendly people, thriving wildlife numbers, spectacular sceneries and the conservation successes we pride ourselves on will still be here when all the crazy dust of the world’s “new normal” settles.
So what can we do as a nation to ensure that one of the pillars of our economy, our strong and sustainable tourism industry, has the ability to recover when the time to travel again is right? What can we as a media company do to support an industry, a nation, and its people?
The answer? Make sure that the world does not forget about Namibia. Tell beautiful, and always positive, stories that will inform and inspire, and ensure that we are front of mind when travellers are once again ready to look toward far horizons for adventure and explorations.
Enter the THIS IS NAMIBIA campaign. A destination brand campaign aimed at sharing Namibia with the world. Ensuring that our stories, our successes, our hopes, our COVID response and readiness, our industry guidelines and our core values are shared with those who wish to once again enjoy the marvels of our beautiful country.
Supported by RMB and FNB Namibia, and in collaboration with the Namibia Tourism Board, the THIS IS NAMIBIA campaign is a multi-platform 360 degree approach to destination marketing, focussed primarily on high-quality content sharing. A special edition magazine, website, Web TV series and multiple social media campaigns will endeavour to spread Namibia’s story across the world, for followers, users, readers and friends to absorb on whichever platform and in whichever medium they prefer.
With stories that will touch their hearts and make them realise why Namibia is the travel destination for them.
Not because it is the cheapest, but because it will be memorable, invoke change, make a difference to the people of the country and its conservation initiatives, and because they understand that what they need after (or during) all this confusion and fear is… freedom.
And to feel safe.
And to be able to absorb the vastness and beauty of what has always made Namibia special – “rugged, natural, soulful and liberating”.